The first time I watched this television commercial was in a exhibition in 2008.
This television commercial talk about a new law on 'home care' came into effect on 1 January 2007. The law showed that, ' Senior citizens can no longer count on their trusted health care workers to assist them at home'.
The Socialist Party was unable to amend the law in parliament. Several public protests were ignored by the government and the media also largely ignored the issue. Finally, a member of parliament, Agnes Kant presented the issue to the SP campaign team. And the SP decided to make the 'for a more humane home care' as a provocative television commercial taglines.
On 2 February 2008, that commercial premiered on Holland' s most watched talk show and broadcasted on Dutch public networks on the following days.
Eventually, the result was, the policy changed.
This is the most shocking and the best commercial I've watched in these years.
I am quite serious on this topic....lol
And I appreciate that someone will comment on it.
the content translation:
For years now, Connie has been helping me to wash.
But they say Connie is too expensive.
So now this stranger comes in.
And after that? Yet another stranger.
I might as well get undressed in front of the whole country.
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